|Photo credit: nikkistyle.net|
September's Trending! The other day me and probably 99.9 percent of the fashion industry scurried to pick-up every September issue pertaining to style and beauty. We've been also "liking" photo-after-photo on Instagram of fashion enthusiasts proudly showing off their stacks. September issues are generally finger-licking thick, and consists of overwhelming amounts of ads and free sample perfume scents. Speaking of size, Self is the thinnest magazine in my pile. (Ha!) Pun intended, or nah?
|Photo Credit: Google|
Print's Alive. Come. On. I know I'm not the only one that enjoys the hands-on experience of touching and reading a magazine while sipping a latte...and clipping outfits to post on (mood) bulletin boards...and bookmarking articles using colorful post-it sticky notes. Right? Well. Let us be sure to bask in these moment, because the conversation about whether or not print media is dying a slow death is still up for debate.
"Print vs. Digital" talks are interesting as it relates to evolution, for sure. However, we must consider the consumer in efforts to keep a thoughtful, sustainable balance: Not every reader has the means to purchase, nor has access to, technology. And (holy catastrophe) what if the world goes dark for weeks with no electricity and mobile data - then what?
Dear Publishing Industry: We can't go full-blown digital yet; we're not ready on so many levels. Disclaimer: I'm not bias and this is not an attempt to save print. Okay, yeah it is.
PRINT VERSUS DIGITAL:
COMPARING THE 2 TYPES OF MARKETING (INFOGRAPHIC)
Photo Credit: Root Studio (Print vs. Digital), Mind Your Black Business (Infographic)