Friday, August 29, 2014

New York Fashion Week (S/S 2015): "I'm just over the hype." Or Am I...?

Lincoln Center for the J. Crew Spring 2012 via nytimes.com

Hey. Hey. Hey. The kick-off of New York Fashion Week is only days away. And the schedule is posted.

I'll get straight to the point and tell you that I'm looking forward to these two butterflies...

Marissa Webb [Credit]
Mara Hoffman [Source]

Yep-that's it. Marissa and Mara. 

Photo Credit
Thinking out loud. Runways shows are super cool, but I find myself becoming less and less interested in the glitz and overpriced glamour of "fashion week"—and more excited about what goes on behind-the-scenes. Strategic processes is my weakness. I love sitting around a table with highly creative geniuses to make a vision come to life before its debut, the "show" is merely icing on the cake. And speaking of overpriced glamour, pulling off a spectacular show during "fashion week" is extremely expensive! Why run a deficit year after year to buy $40,000-dollar lighting racks for fall and/or spring shows that run 20-30 minutes behind schedule--with the actual show running for what feels like...eh, 7-10 minutes long? That's a tad bit insane. Though some may beg to differ, and that's totally fine. 

However, Bob Bland, CEO of 
Manufacture NY said it best, "You don't have to have a NYFW show every season to have a successful line, and it really is dependent on what your line is about." [Source]  That said, there are many talented designers that are not in the mainstream forefront: Sneak a peek at the S/S '15 schedule. Did your favorite designers make the cut? Maybe so, maybe not. And if not, take it with a grain of salt, because they're most likely shining in other ways, at other places. Personally, I prefer intimate fashion presentations that allow its onlookers to study and appreciate the garments--not bolt to the next show. No shade, I'm just over the hype.


XoXo :) nikki


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